The Importance Of Hospitality Manager Courses In The Food Service Industry

When trying to describe a hospitable personality type, you imagine someone who is warm, welcoming and friendly. In order to be a successful restaurant owner, one must be able to handle stressful situations while maintaining a steady demeanor. A regular workday for restaurant managers can be long, hectic and trying, but incredibly gratifying as well. Most establishments prefer their managers to obtain a certification through food service training, since the scope of the job is so broad. Though managing a restaurant may seem easy, the job is far more intense behind the scenes. A food service manager must build a wide range of skills in multiple areas, including finance, accounting, human resources, information technology, and marketing.

Food service operations pose many challenges and unexpected situations for managers to face. Those interested in a career in hospitality will find that hospitality manager courses prove to be extremely beneficial toward the long-term success of their careers. Courses will address major problematic situations and provide hospitality professionals with the strategies used to conquer them. They explore success and failure and provide critically useful perspectives for those intending to plan, open, and manage a food service operation. Mangers must also be fully aware of the marketing mix and how it works for their business. This includes product, place, price and promotion. All four elements are equally important and can determine the success or failure of a restaurant.

Management involves planning, especially within the food service industry. Hospitality manger courses will teach students that achieving success requires analysis and preparation. It requires managers to take an active role in identifying specific target markets and customer bases. Additionally, managers must ensure that the desired customer sees the right product at the right price at an appropriate place and time. Once customers are connected to the restaurant, managers must figure out how to sustain them as returning customers. Since customer retention is so critical to the success of a restaurant, managers should constantly reevaluate elements such as product design, pricing, place/distribution, and promotions. Managers must first set a standard for their establishment by defining the overall brand. From there, the marketing business plan can be structured and built for sustained success and accomplishment.

The concept of “place” does not only refer to the physical location of the restaurant, but also to the global distribution channels through which members of the target market are informed about the business. The overused phrase: “Location, Location, Location” has been considerably broadened due for today’s competitive environment. Attracting customer attention has become more complicated than simply having an attractive facility. Food service training teaches managers how to adopt an expanded concept of place, which will allow them to gain new advantages in reaching potential target markets. Through exploring “places” of promotion, managers will become aware of the proliferation of new ways to reach customers. Many available options exist: advertising, professional selling, sales promotion, direct marketing, and public relations. The process of clearly defining the target market tends to facilitate decisions about promotion, too.

What Can the Direct Marketing Services Industry Do For You?

The roughly 3,700 direct marketing services industry in the United States produce a combined annual revenue in excess of eleven billion dollars. The typical account executive in a direct marketing services company is responsible for about $150,000 in revenue per annum.

These companies earn their keep by helping you to make your direct response advertising campaigns successful by using media such as email, snail mail, telemarketing, cell phone text messaging, radio, and television. Although the industry is quite fragmented, the fifty largest companies are responsible for approximately forty five percent of this revenue.

Direct marketing services companies can offer you and your company five major services. They are concept development, mailing list services, letter shop services (this service prepares and sorts your mail pieces), printing, and full direct mail services. There are several other services these companies offer to help you to advertise your products and / or services. They include distribution, sales promotion and fulfillment. The full direct mail services, which account for almost $7 billion dollars per year in revenue in the US, includes concept development, mailing list, letter shop, and printing services.

The Biggest Benefit of Direct Marketing Services

One of the biggest benefits of direct marketing is being able to test concepts and campaigns for a relatively small amount of money before you commit significant amounts of money to any project. The company you work with should be able to take a small sample to test the concepts you agree on.

If the test does not produce the results you want it can either be tweaked or abandoned. However, when the test is successful it can then be replicated on a much larger scale. And because the parameters will be the same you should expect a very high probability of success.

When deciding which company to hire, business owners who want to compete in a specific geographic market or type of service often choose a small companies. That’s because smaller direct marketing service companies can specialize in a particular industry and area. However, they can cost more to work with than larger companies because a large direct marketing company has the benefit of economics of scale throughout their operations.

Whatever route you take a little research prior to hiring a direct marketing firm can go a long way. Make sure to interview the company before climbing onboard. Find out if they will take the time to thoroughly understand what your business does, how it operates, and what you are looking for. Only then can they generate the most effective sales leads and material for you.

Highly effective companies will help you to increase your conversion rates by optimizing your campaign over time. They can also show you how to invigorate your old leads and bring life into sales leads that you were not able to sell before.

Business and Industry in Coventry

During World War II in the middle of the 20th century Coventry had the dubious honour of being the UKs third most bombed city after London and Plymouth. The reason that Coventry was so heavily targeted during the war was its industrial base in munitions and military vehicle production. Sadly, as with so many other UK cities, that industrial production base has virtually disappeared leaving only a few truly industrial scale companies operating in the city. Having played an important role in the UK motor industry for many decades with such illustrious names as: Hillman, Standard, Rolls Royce and Triumph – cars, motor-bikes and pedal cycles. Coventry now only produces vehicles for niche markets following the recent closure of the French owned Peugeot car production plant at Ryton. Coventry city council is currently securing inward investment to attract new businesses to replace those that have disappeared or are in decline.

Car production does continue in Coventry, although for how long is a matter of much speculation. Although currently owned by the Ford Motor Company, Jaguar has its corporate headquarters in a production facility at its Browns Lane site in Allesley. Since opening in 1941 it has become the main veneer production plant for Jaguar cars, as well as having its head offices and heritage centre. At nearby Whitley is the Jaguar Design, Research & Development Centre, where all the companies engineering work is carried out. In total, Jaguar employs over 2500 people in the city. Ford Motor Company is currently trying to sell off Jaguar, in order to clear other company debts. One of the most familiar sites in all major UK towns and cities is the famous black cab or Hackney taxis. These are made by the LTI company who are based at Holyhead Road in Coventry. LTI have been making taxis for sixty years, in which time over 100,000 have rolled off their production line. LTI employs nearly 500 people at its production plant, making it a significant employer in the city. Formed by the amalgamation of two companies and now owned by AGCO, Massey-Ferguson is one of the best known manufacturers of farm tractors in the world. They began making tractors in Coventry in the early 1950s and now have their headquarters in Stoneleigh, near Kenilworth. The company now makes tractors and a range of combine harvesters and quad bikes.

Ericssons is a telecommunications company with premises in the New Century Park, not far from the city centre. Having subsumed the former Marconi and GPT works in the city, it now employs over 2000 people, manufacturing and engineering networking and switching gear for international telecommunications clients. Another international telecommunications company – Cable and Wireless – has its UK training centre in the business park at Warwick University, on the outskirts of the Coventry. The headquarters for Dunlop Aerospace are located in Coventry to the north of the city near the M6 junction 3 at Longford. Where it not only manufactures aerospace braking systems but also designs and markets them. It currently has contracts for braking systems to BAE, Lockheed-Martin and the Airbus A380 aeroplanes.

Along with many other cities that have seen their manufacturing base eroded over recent years, Coventry has attracted some service industries to the area to provide alternative jobs. Being very close to the centre of England and having excellent motorway links to the rest of the country, Coventry has become a major distribution centre for many delivery and courier companies. Parcel Force has its national depot at Coventry whilst TNT, DHL, ANC and UPS all have depots in the city employing several hundred people in all.

Coventry has a long association with the textiles industry, particularly wool and silk, dating back to medieval times. Whilst several small textiles companies remain in Coventry it is currently best known for its Courtaulds factory and the development the Grafil carbon-fibre that is used in sports and automotive equipment and Tencel – the cellulose fibre made from wood-pulp.

As well as the textiles industry, Coventry was, up to the mid 19th century, the centre of watch-making in the UK. During its heyday in the early 1800s it employed over 75,000 people and was making 200,000 watches a year. As the century progressed watch making declined, the market becoming flooded with imports from the USA, until by the turn of the century the trade had all but ceased. Many workers went on to find employment in the rapidly developing bicycle manufacturing businesses, which at his time employed nearly 40,000 people in Coventry alone. In time some of these workers quite probably went on to become the founding workers in the new motor car industry. By 1910 there were dozens of car manufacturers in Coventry, with long forgotten names like: Iden, Centaur and Aurora. Some other companies were more enduring such as: Humber, Rover and from 1928 – Jaguar.

Reasons to Get Into the Food Service Industry

Everybody can become a small business owner these days. They use the internet to make themselves visible, and through it they can reach potential clients that they otherwise couldn’t reach without. Most of the time, however, businesses tend to revolve around being an online entrepreneur or a marketer. These so-called expert marketers actually have a lot of outsourced people doing most of the work for them.

If you want something a little more hands-on, one of the best industries to penetrate is the food service industry. The food service industry is perhaps one of the only few industries where competition isn’t really competition. Everyone likes food, and different food establishments simply mean different tastes. That’s perhaps the first reason to get into the food industry: as long as you are in a good location, offer good food, and don’t overprice, you will always have customers.

Another reason to get into the food service industry is that you can start really small. If you have a lot of capital, for instance, you can go ahead and open up a restaurant. If you have a smaller capital, you can start with a small catering service offering a few set dishes. With proper cash flow management, you can start offering a longer menu. Eventually, you should be able to get your catering equipment in order and even expand whenever you’re ready.

Another good reason to enter the food service industry is that you can stand out with your own original spin on your dishes. If you take a look back at Colonel Sanders, he had simply had a different chicken recipe. Sure, he had difficulty in getting into the market, but once he had his recipe out there, the rest is history. While you may not follow the exact same road that Sanders went through, having your own identity with your food service business will get people talking about you.

Finally, food service businesses typically aren’t that hard to manage, unless you are already a big business. Managing the food service business is easy. The main problems you’ll have would be getting the necessary equipment and finding your first few clients.

As for the equipment, it’s not that hard to find. You can either just go on with your business as usual and setting aside your profits until you can purchase the equipment or you can seek a few companies that offer these equipment for lease. Either way, you don’t have to delay the opening of your business.